AVOW believes in holistically healing and fuelling the body

We offer the body what it is designed to consume, digest and thrive on.

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We as women need to start caring for ourselves, loving ourselves.

If we look around, women are running themselves into the ground on autopilot, wearing exhaustion and selflessness with a badge of pride, yet feeling unfulfilled, unhealthy, disconnected and unhappy.

This is not living. This is merely existing.

Where did we lose ourselves?

When did we start to believe we are not a priority?

This is the essence of why AVOW was born.

AVOW is a promise. It’s a vow to honour ourselves.

To put ourselves first. To know ourselves. To live and take up space. To respect ourselves and love ourselves unconditionally.

To nurture our body, mind and soul, so they align together in an elevated state of harmony.

AVOW is a light

It’s a spark of remembrance for all women.

It’s a vow to honour ourselves, commit to ourselves, prioritise ourselves, and promise ourselves to hold our own wellbeing sacred. 

Avow was created by need.

When Founder, Charlene, was pregnant with her son, she needed a safe protein powder to take whilst pregnant. That’s when she realised that there was a huge gap in the market – she couldn’t find natural supplements that are free from synthetic ingredients, stimulants, irritants or toxins. 

What started off as the need to create a protein safe for pregnancy, quickly evolved into the development of nutritional supplements that help women nourish their bodies, at different life-altering stages of their life.

Avow believes in holistically healing the body, that nutrition and health should be a reflection of self-love and respect.

Our mission is to provide women with premium 100% natural nutrition that nourishes and transforms.

We harness the ample abundance and intelligence of Mother Nature combined with proven science-derived knowledge, free from anything synthetic or artificial.

We lovingly source and deliver powerhouse blends of premium organic nutrient-dense ingredients to ensure maximum health and wellbeing benefits; offering the body what it is designed to consume, digest and thrive on.

Avow uses the synergy of carefully matched blends of powerful pure superfoods to support, nourish and bring balance and vibrancy infusing the body with an abundance of inner health and wellbeing.

By fuelling the body with premium nutrition, love and gratitude we allow it to function at optimal capacity, which then overflows into all other aspects of our lives.

We understand life can get hectic and we want to be the support system there to help and alleviate the overwhelm and confusion, to lift the burden, relax the nervous system and move into a higher quality of living, enabling you to flourish with natural nutritional systems designed to nurture and transform your mind, body and soul.

A vow is a solemn promise. An oath.
A commitment. A pledge.

A vow is a solemn promise. An oath.
A commitment.
A pledge.

AVOW is a word of honour to ourselves.
It’s our way of proclaiming that we are worthy, we are valid and we are important.

A vow is a solemn promise.
An oath. A commitment. A pledge.

AVOW is a word of honour to ourselves. It’s our way of proclaiming that we are worthy, we are valid and we are important.

Meet our founder.

Charlene, whose name appropriately means “woman”, is a health-conscious, active mother of one, on a mission to empower and inspire women to step into their own power, know their worth and pass this on to the next generations to come.

From early childhood, she experienced years of body dysmorphia, anorexia, fad dieting and strict calorie counting. Through her own struggles, adversities and experiences, she birthed her love of holistic wellbeing, nutrition and respect for the body.

With that essence, Avow was born.

Meet our founder